Report
Published
The ITF manual Developing Strategic Campaigns is designed to help us take real and specific problems with employers or governments and turn them into detailed and workable plans for launching strategic campaigns.
PowerPoint Modules
What is a Strategic Campaign?
1. Employer Relationships
2. Arbolitos (Networks)
3. Union Strengths and Weaknesses
4. Goals
5. Campaign Message
6. Targets and Allies
7. Strategy
8. Tactics
9. Calendar
10. Evaluation
DHL Case Study
Peru Case Study
Tools: Research
Tools: Factsheets
Tools: Appeals
Tools: Leaflets
Tools: Media
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