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Russian airline sexism row comment

08/07/10

Speaking in support of the Flight Attendants Association of Australia’s complaint about overtly sexual advertising featuring women “cabin crew” members, ITF (International Transport Workers’ Federation) Civil Aviation Secretary Gabriel Mocho commented:

“I don’t want to give this airline the free publicity that its rather grubby little ad was designed to attract, but this kind of thing matters. Cabin crew are there to save your life, not to offer sex. Portraying them as flying centrefolds undermines their ability to ensure a safe and comfortable journey for passengers – and can make their working lives unbearable. It can breed a dangerous contempt that undervalues them as individuals and also as the people who have to get you out in an emergency or deal with abusive passengers in air rage incidents.”

Mocho has written to the CEO of the airline concerned saying, “the portrayal of cabin crewmembers as sex objects undermines their key safety role and diminishes the level of respect passengers are likely to have for their professionalism and competence. This applies regardless of the gender of the individuals involved.

”For this reason, the federation believes the decision to promote such images to have been irresponsible and reckless. This kind of initiative does not foster a positive aviation safety and security culture – instead it damages safety.”

ENDS

For more information contact ITF press officer, Sam Dawson.
Direct line: + 44 (0)20 7940 9260.
Email: dawson_sam@itf.org.uk

International Transport Workers' Federation - ITF:
HEAD OFFICE
ITF House, 49 - 60 Borough Road, London SE1 1DS
Tel: + 44 (0) 20 7403 2733
Fax: + 44 (0) 20 7375 7871
Email: mail@itf.org.uk
Web: www.itfglobal.org

الأخبار ذات العلاقة:

08/07/10
الـITF يحتج على "الإعلان" المستهتر والمتحيز للجنس في شركة الخطوط الجوية الروسية
انتقد الاتحاد الدولي لعمال النقل ITF استخدام الصور الاستفزازية...

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